Thursday, June 17, 2010

Make Yourself Useful On LinkedIn

Want to help other business people and increase your reputation at the same time?  Use your expertise, experience, and judgment to answer questions on LinkedIn.  If you are marketing to businesses (b2b) this is an excellent way to connect with your customers and potential customers.  Here is a great article by Jason Falls on how to do it.  (It also has a cool phrase I hadn't heard before: "it's not rocket surgery.")

Step One
Find a category of LinkedIn Answers you have a degree of expertise in. A screen shot of the Answers page for Internet Marketing is below. At the bottom of the right column of the page you should see the orange RSS feed button. Click that to subscribe to the feed via email or  your favorite feed reader. Repeat the process for any number of other topics that make sense for your business.  Read On  at Social Media Explorer: How To Make LinkedIn Answers Part Of Your Routine.

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