To make your marketing effective, you have to answer this question about your product: Does it appear to be good or is it really good? Here is an inspiring example from the growers world.
"The grower is paid for size and yield — and flavor is irrelevant, unfortunately," Klee says.
In fact, the yield is so great for some tomato varieties that the plant can't keep up. Because the plants have been bred to produce so many fruits, they can't produce enough sugars and other nutrients.
"And so what happens is you start to dilute out all of the good flavor compounds, and you get a fruit that you bite into it and it largely tastes like water," Klee says. "Because that's mostly what it is."
Satisfying Growers And Aficionados
But Klee thinks there's a way to improve the taste, without sacrificing yield ... (Read or listen to the story on NPR's Morning News site.)