Are your customers' decisions based on rational or irrational thinking? Hear some surprising answers in NPR's interview with Dan Ariely.
Hear it now on NPR site (7 minutes)
Robert Siegel talks to behavioral economist Dan Ariely about his new book, The Upside of Irrationality. The book is a follow-up to his New York Times best-seller, Predictably Irrational, in which Ariely examined a number of biases that lead all of us to make unwise decisions. This time, Ariely explores the flipside to irrationality and how it helps us achieve great things...Photo:by Wonderlane