Branding Your Business Videos

Tight branding is not just a good thing to do or a theoretical marketing concept -- branding is at the core of every good business and business idea.

To challenge your thinking on branding a new product, start with this short show.  With a panel of consultants (an advertising agency, a PR representative, two marketing managers, and Taser's founder) Donny Deutsch of The Big Idea will give you plenty to consider.

It was recorded a couple years ago,  but is now available online.

Watch segments on CNBC's blog (1-3 minutes) or for you Comcast customers, watch the whole show on your Fancast TV (45 minutes.)

Already saw the show? See how the featured business, Bug Labs, is doing since the show was recorded at their blog.