Monday, July 5, 2010

Pricing Your Monthly Service

$10 is the 'magic' digital-media figure


The digital-media business has a new mascot: Alexander Hamilton, the treasury secretary on the $10 bill.
Hamilton sorted out the nation's financial policies during its chaotic early days.

Entertainment companies are doing the same thing now that the digital revolution has happened — they're finding their footing and figuring out standard ways to make money. Their solution appears to be charging $10 a month for access to the most desirable content.

This crystallized last week when Hulu announced a $10 per month premium service. Hulu Plus offers full collections of current TV shows in high definition, making them available through some phones, game consoles and TVs with Internet connections... Read on in the Seattle Times

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